EAA and Shopify Stores: Catalog Content Checklist

The European Accessibility Act has pushed many Shopify merchants to look more closely at storefront accessibility. Product content is only one part of that work, but it is a part merchants can start improving immediately.

This checklist is educational and non-legal. Use it to review catalog content that supports accessibility workflows, then work with qualified advisors for legal or technical compliance questions.

Catalog Content to Review

1. Product image alt text: Find missing, duplicated, vague, or keyword-stuffed descriptions.
2. Product descriptions: Replace thin copy with useful product details.
3. SEO metadata: Make titles and meta descriptions specific to each page.
4. Variant content: Confirm that color, size, material, and compatibility details are clear.
5. Records: Keep notes on approved catalog updates.

What Product Teams Should Avoid

• Assuming an overlay fixes product content gaps.
• Publishing AI-generated alt text without review.
• Using legal claims in product copy that your team cannot support.
• Treating accessibility as a one-time project instead of ongoing catalog maintenance.

How Lumi Can Help

Lumi supports catalog scans for missing alt text, AI-assisted product content drafts, merchant review, and documentation of approved updates. It does not provide legal advice or replace a full accessibility review.

FAQ

Does the EAA apply to every Shopify store?

Applicability depends on factors such as market, business type, and legal context. Merchants selling into the EU should review obligations with qualified counsel.

Can catalog cleanup alone satisfy accessibility requirements?

No. Product content cleanup can support accessibility workflows, but full storefront accessibility also involves theme code, navigation, forms, checkout, apps, and testing.