Agency Guide to Shopify Catalog Accessibility Work

Agencies that manage Shopify catalogs are often closest to the work that affects accessibility and SEO: product images, descriptions, metadata, theme content, and app-generated page elements.

This guide focuses on a practical service model: recurring catalog cleanup for Shopify product alt text, SEO metadata, and product content gaps. It is not legal advice and should not be sold as a complete accessibility solution.

What to Include in a Catalog Cleanup Service

1. Baseline scan: Find missing alt text, duplicate descriptions, thin product copy, and weak metadata.
2. Prioritized backlog: Sort by business impact, traffic, catalog size, and launch timing.
3. Drafting support: Create suggested alt text, SEO titles, meta descriptions, and product description updates.
4. Client review: Route edits through the merchant before publishing.
5. Change records: Provide a simple record of approved catalog updates.

Position the Service Carefully

Avoid promising that a monthly retainer will handle every accessibility requirement or resolve legal issues. A stronger positioning is that your agency supports accessibility-minded catalog maintenance and helps the client keep product content cleaner over time.

Where Agencies Add Value

• Knowing the merchant's brand voice and product details.
• Reviewing AI-assisted drafts before anything goes live.
• Coordinating with developers when theme-level fixes are needed.
• Documenting approved changes for the client's records.

How Lumi Can Help Agencies

Lumi helps agencies generate Shopify alt text, identify product content gaps, review SEO metadata, and export records of approved catalog updates. That makes it easier to turn scattered cleanup work into a repeatable client workflow.

FAQ

Can an agency handle all Shopify accessibility work through catalog cleanup?

No. Catalog cleanup can support accessibility workflows, but storefront accessibility depends on many factors beyond product content.

What should an agency review first?

Start with missing product image alt text, weak SEO metadata, thin product descriptions, and high-traffic templates that affect core shopping paths.