Agency Guide to Shopify Catalog Accessibility Work
Agencies that manage Shopify catalogs are often closest to the work that affects accessibility and SEO: product images, descriptions, metadata, theme content, and app-generated page elements.
This guide focuses on a practical service model: recurring catalog cleanup for Shopify product alt text, SEO metadata, and product content gaps. It is not legal advice and should not be sold as a complete accessibility solution.
What to Include in a Catalog Cleanup Service
- Baseline scan: Find missing image alt text and review sampled storefront accessibility findings. Choose descriptions or SEO fields to assess separately.
- Prioritized backlog: Sort by business impact, traffic, catalog size, and launch timing.
- Drafting support: Create suggested alt text, SEO titles, meta descriptions, and product description updates.
- Client review: Route edits through the merchant before publishing.
- Change records: Use generation history for drafts and publications, plus the dedicated record for completed alt-text fixes.
Position the Service Carefully
Avoid promising that a monthly retainer will handle every accessibility requirement or resolve legal issues. A stronger positioning is that your agency supports accessibility-minded catalog maintenance and helps the client keep product content cleaner over time.
Where Agencies Add Value
- Knowing the merchant's brand voice and product details.
- Reviewing AI-assisted drafts before anything goes live.
- Coordinating with developers when theme-level fixes are needed.
- Documenting approved changes for the client's records.
How Lumi Can Help Agencies
Lumi helps agencies generate Shopify alt text, find missing alt text, create selected product-content drafts, and review SEO metadata on eligible plans. Generation history tracks drafts and publications; eligible paid plans can export completed alt-text fixes. Each client store uses its own Lumi installation and plan.
FAQ
Can an agency handle all Shopify accessibility work through catalog cleanup?
No. Catalog cleanup can support accessibility workflows, but storefront accessibility depends on many factors beyond product content.
What should an agency review first?
Start with missing product image alt text and storefront findings. Then choose the SEO fields, product descriptions, and high-traffic templates your team will review manually.
Build a reviewable catalog cleanup workflow
Lumi helps agencies find missing alt text, prepare selected content drafts, get client review, and track drafts and publications. Each client store needs its own installation and plan.